Blog Archive

25 April 2016

Is corporate communications really embracing data and insight?

In a recent conversation with a large FTSE 100 retail bank, one of their communications leaders told me that the capability gap that concerned them most was in data analysis. This is now their main hiring priority. And in a recent discussion of the findings of the latest Arthur Page Society report, “The New CCO: Transforming Enterprises in a Changing…

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