Internal Communications: More to Deliver (2009)
An analysis of the big topics shaping internal communications and its development as a management discipline. The report examines why the function still suffers from perception issues and why it continues to under-deliver in many organisations. One of the key issues is the shortage of really experienced candidates to cement its status as a heavyweight, accountable function with a discrete skillset and body of knowledge that delivers real business benefits. The report shows how the role could be ‘beefed-up’ and made more substantial and also shows how organisations could improve their ROI in internal communications.