Under the spotlight. Corporate affairs & PR in the media & entertainment industry
The past decade has seen a seismic change in the media & entertainment industry – no organisation has remained untouched by the rapid developments in technology. The sector faces unprecedented change along with a diverse range of reputational issues. We’ve spoken to many of the industry’s communications leaders to find out how the function is managing against this challenging backdrop. The research explores the industry’s complex reputational challenges, identifies five key areas for building capacity, outlines how the organisation of communications teams is slowly evolving, gives an insight into how PR agency usage is changing and reveals data on industry salaries and budgets.