Announcements, commentary and coverage about us, and our work

Joining-up culture, brand & reputation

Over the past year, Watson Helsby has been conducting an extensive research study to explore the following questions: To what degree is internal communications used and valued as an integral, strategic business discipline and what is the evidence for this? Are organisations taking a more integrated and coherent approach to culture, brand, and communications and the overall employee experience? If so, what does…

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Professionalising story telling

As the opportunities to engage customers and other stakeholders with powerful and emotionally engaging visual content continues to proliferate it is interesting to see how companies are going about building this capability. It is not historically a core skill of PR/communications and yet, in this deficit attention world, the ability to capture people’s attention is imperative. Back in October 2016 PR Week…

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The Fog of Brexit

Last week, I attended one of the many Brexit events that have been organised over recent months. Hosted by a leading law firm, it boasted an impressive and well-informed panel. One of the key discussion points, not surprisingly, was… how do organisations ensure that they understand the debate and the direction that the Brexit negotiations will take and, more importantly, how do…

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