 In the current challenging environment businesses need, as never before, to educate, inform and motivate their employees. Senior leaders particularly need an internal communications team that can share a fast-moving corporate story rapidly and engagingly; help senior leaders communicate to employees on the frontline; improve the delivery of redundancy programmes, restructurings and reorganisations and build support for new business strategies and priorities. More is therefore being asked, and expected of, internal communications teams and with this in mind Watson Helsby, the executive search firm that conducts senior level internal communications assignments, interviewed 25 internal communications directors (mainly FTSE100s), to examine the current landscape of internal communications. The report by Nick Helsby and Michael Croton identifies the big issues that are shaping internal communications, sheds light on the key priorities and accountabilities of internal communications directors, analyses the conditions that bring success and suggests ways in which companies could realise a better return from their investment in internal communications.
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